Billbrain Technologies Ltd. successfully conducted a Digital Marketing and e-Commerce Training for youth farmers under the CURAD Agribusiness Incubator in October 2017. The training aimed to enhance the capacity of youth-led agribusinesses to leverage digital platforms for marketing, customer engagement, and business growth.
Empowering Youth Farmers with Digital Tools
The training was hosted at the Makerere University Agricultural Research Institute (MUARIK) – CAEC, providing a central and well-equipped venue for hands-on learning. Participants were introduced to modern digital marketing strategies, e-commerce solutions, and practical tools to increase market access, improve visibility, and grow their agribusinesses.
Key focus areas included:
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Using social media platforms to promote products and services
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Website development and management for business branding
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E-commerce solutions to reach wider customer bases
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Digital marketing strategies for sales growth and engagement
Supporting Market-Oriented Agribusiness Development
CURAD’s Business Incubator seeks to nurture youth-led agribusinesses by providing training, mentorship, and access to resources that improve competitiveness in the agricultural sector. Billbrain Technologies’ training equipped participants with the skills to integrate ICT and digital marketing into day-to-day business operations, creating opportunities for increased revenue and sustainability.
Hands-On and Practical Learning
The training adopted a practical, interactive approach, combining presentations, demonstrations, and exercises to allow participants to apply what they learned immediately. Participants left the session with actionable knowledge and tools to effectively market their agribusinesses online, manage customer relations, and expand into new markets.
Impact and Appreciation
Billbrain Technologies appreciates CURAD Agribusiness Incubator for the opportunity to support youth-led agribusiness development. The training reinforced the role of digital solutions in agriculture, enabling youth farmers to enhance productivity, market reach, and economic empowerment.
This initiative reflects Billbrain Technologies’ ongoing commitment to empowering youth, promoting digital literacy, and strengthening Uganda’s agricultural value chains.